the illustration dm fell in love with and asked me to illustrate their 2025 spring campaign.
illustrations for dm’s spring window campaign “Genießen mit allen Sinnen”
What I created
– 6m wide seamless pattern to be screen printed
– sticker for sliding doors
– shop poster, working to be cut to 3 sizes
– 2 designs for paper bags
– 1 design for plastic bag
How my illustrations were used
My designs were applied to over 2,000 stores all over Germany. That included huge window stickers, paper and plastic bags, shop posters, postcards and ceiling elements in all dm stores in Germany. Also, the project was featured in an article in the “Alverde Magazin”.
From sketch to finish
The theme of 2025’s campaign was “Enjoying with all senses”. My task was to create a complex artwork that not only communicated the theme, but told small stories to draw people in and make them want to stop and take a moment to explore and enjoy.
I created two initial sketches that the clients loved so much, they wanted me to combine them and turn them into the final design.
My client’s favourite detail
A detail that the client immediately fell in love with, was the huge hand holding a fork with spaghetti, that turned into a jump rope. They also loved the table cloth turning into a picknick blanket and just overall, how I included products from their food section and showed people enjoying them.
the final designs
6m wide seamless pattern
applied to a a dm shop
paper bag design front
plastic bag design
paper bag design back
the design for the shop poster
the sticker design for the sliding door
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