Farmer’s Market Advertising Campaign
I created a bold, eye-catching advertising campaign for a local farmer’s market, designed to boost visibility, celebrate locally grown produce, and attract a broader audience — especially younger visitors. The campaign uses large-scale produce illustrations, vibrant colors, and clear typography to convey the market’s fresh offerings and welcoming atmosphere.
THE GOAL WAS TO
— Increase attendance at the local farmer’s market
— Showcase the quality and freshness of locally farmed products
— Appeal to younger generations, positioning the market as a place to shop, eat, and spend a lively Saturday morning
— Ensure high visibility across posters, billboards, and merchandise
Creative Approach
I wanted to design market advertising that not only sparks attention, but also transports the love for locally farmed produce.
This is why I created oversized illustrations of a ripe tomato and fresh broccoli, stretching the visuals across the full poster space for maximum impact. To balance the bold imagery with legibility, I reserved clean open spaces in the top right and bottom left corners to feature essential event information.
The aesthetic blends playful, vibrant colors with custom illustrations to express both the value of local food and the joy of visiting the market. The adaptable design works equally well for posters, billboards, and reusable tote bags.
Key Visual Elements
Full-bleed produce illustrations (tomato, broccoli) for high visual impact
Bright, contrasting color palette to grab attention from a distance
Strategic negative space for clear text readability
Custom artwork that reflects the uniqueness of the market’s offerings
Deliverables
Poster illustration and design
Billboard adaptations
Reusable tote bag design
Client
Local Farmer’s Market – Community-based marketplace offering fresh produce, artisan goods, and social gathering space with food trucks and coffee stalls.
2025
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