Special Edition Christmas Packaging for mymuesli
For mymuesli’s 2024 Special Edition Christmas collection, I created festive packaging illustrations for limited-edition cereal and porridge boxes. The designs combine classic holiday motifs with the products’ natural ingredients, using bold colors and playful characters to spark seasonal joy and stand out on shelves.
The Brief
Design eye-catching illustrations for mymuesli’s Christmas cereal and porridge boxes
Capture the festive atmosphere and transport customers into the holiday season
Reflect the premium, limited-edition nature of the products
Ensure designs and the files work not only for the packaging, but are also adaptable for the advent calendar and digital channels
Creative Approach
I wanted to make mymuesli’s Christmas packaging both instantly festive and uniquely memorable and also add a fun and light undertone.
My process included created a number of sketches with different characters and elements, like shown in the pictures you can see below.
In the final designs I combined classic Christmas symbols — ornaments, presents, trees, stars — with illustrations of key cereal and porridge ingredients. By using unexpected, bold color palettes and playful character elements, I created packaging that feels joyful, distinctive, and collectible.
Key Visual Elements
Mix of seasonal icons and product ingredients for storytelling depth
Bold, non-traditional color combinations to differentiate from standard Christmas designs
Playful characters that add charm and personality
Adaptable layout for various product types and sizes
Deliverables
4 cereal box illustrations
3 porridge box illustrations
Adaptable files for their advent calendar, seasonal social media posts and website visuals
Client
mymuesli — world’s first online brand for cereal, specializing in organic, customizable cereals and porridges, known for creative limited-edition packaging.
Winter Season 2024
Here’s a few of my sketches for the cereal boxes.
And these are the final designs for the cereal & porridge boxes.
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